CV

I started my career in 2012 with DDB Shanghai creating concepts and strategies for international clients such as Pernod Ricard. I then extended my field of expertise including my passion for Fashion by working as a Trend Developer for H&M in their Asia Headquarter in Shanghai. Besides managing the Showroom i was responsible for sourcing textiles thorough China and Bangladesh. 

 

After returning to Berlin i focused on Fashion & Lifestyle PR with major clients in fashion, design, lifestyle and food & beverage.

 

I have almost a decade of expertise in international PR, strategies, brand building & social media management. Over the past years i built an extensive international media and influencer network.